Higher Collective, a number one sports activities media group, has introduced the appointment of Pernille Holbøll to the newly established position of Senior Director Group AI Editorial Content material & Editorial Innovation, in keeping with Gambling Insider. Holbøll, who beforehand held the place of Managing Editor in Chief at Danish information outlet Ekstra Bladet and Government Editor-In-Chief at BT, brings a wealth of expertise to the desk.
Holbøll’s mandate in her new place is evident. She is going to lead the cost in creating AI-generated content strategies for Higher Collective’s sports activities media manufacturers. Her work will contain shut collaboration with varied groups. Collectively, they may discover the enterprise and editorial prospects that AI and editorial innovation unlock.
Set to begin her position on Dec. 1, 2023, on the firm’s headquarters in Copenhagen, Holbøll expressed her enthusiasm for the intersection of tech and media that Higher Collective represents. She emphasised the significance of leveraging AI to develop and scale editorial content material on a world scale.
Holbøll’s appointment underscores Higher Collective’s dedication to technological development and editorial excellence. Her strategic contributions are anticipated to bolster the corporate’s bold journey within the evolving panorama of AI-driven content material creation.